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Drive Sober! Call
1-800-TAXICAB®!
1-800-TAXICAB, INC
and Coors Brewing Company have teamed up to use taxi
services as part of a comprehensive, nationwide alcohol
safety and responsibility program.
Together with the
Coors Alcohol Responsibility Group, 1-800-TAXICAB, INC has designed
a wide variety of Point of Sale materials including banners,
stickers, posters and more to be used by Coors sales teams, distributors
and retailers across the United States. By encouraging
patrons to call 1-800-TAXICAB®, Coors makes it as easy as
possible for people to avoid drinking and driving and
"Just Cab It™."
Together, Coors and 1-800-TAXICAB, INC have connected
thousands of patrons to local taxi companies.
Just a sampling of recent
program events have included:
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Coors® /
1-800-TAXICAB® events in San Francisco, Sacramento,
Denver, Vancouver, and dozens of other cities ('07).
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Point of Sale
and messaging materials in concerts, sporting events and
local festivals (such as Street Scene in San Diego)
across the United States.
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Radio tags
throughout the United States encouraging patrons to "Be
Safe and Plan Ahead, Dial 1-800-TAXICAB®."
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Extensive
Point of Sale sticker campaigns on cartons of Coors
Light® in retail establishments throughout the United
States.
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And much more!
Please remember, “Drive Sober! Call for a Taxi: 1-800-TAXICAB®.”
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