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SafeCall™ is a
Heineken USA national partnership with 1-800-TAXICAB, INC
that has been effectively utilized with local bars,
restaurants and taxi companies.
The program allows bartenders or patrons to arrange taxi
rides home to ensure a safe ride to their home or hotel.
SafeCall™ is designed to encourage people all across
America not to drink and drive by dialing 1-800-TAXICAB®.
Together, Heineken USA and 1-800-TAXICAB, INC have connected
thousands of patrons to local taxi companies.
Just a sampling of recent
program events have included:
-
Heineken With A Heart™
events in Atlanta, Georgia and Durham, North Carolina.
Distributed taxi vouchers for free taxi rides home
('07).
-
Taxi Stand in White Plains, New York for St.
Patrick's Day festivities. Provided safe,
fully-paid, transportation home for hundreds of revelers
throughout the Westchester County region
('07).
-
Special alcohol safety and responsibility messaging
in connection with the launch of Heineken Premium Light
('06).
-
Free taxi rides in connection with the
Heineken Red Star Soul music series in cities
throughout the United States
('06).
-
Free taxi rides in Washington D.C. in connection with
the Congressional Black
Caucus Foundation (CBCF) Annual Legislative Conference
('06).
-
Special responsibility messaging at concerts and other
special events throughout the United States, from
Connecticut in partnership with the State Police, to
Indio, California for the
Coachella Valley Music Festival and Toyota Grand Prix of
Long Beach, California
('05-'06).
-
And many more!
In
addition to specialty taxi events coordinated through
SafeCall™,
Heineken SafeCall™ point of sale materials encouraging
patrons to take a taxi have been featured in national
restaurant chains such as Hooters™, Applebee's™ and
T.G.I.Friday's™ and were proudly displayed at the 2002
Winter Olympics in Salt Lake City, Utah.
Please remember, wherever you are, “Make the Right Call, the
SafeCall™ 1-800-TAXICAB®.”
In
order to combat underage drinking, Heineken USA has joined
forces with the NewYork Presbyterian Healthcare System and
the White Plains Hospital Center as part of a national
public initiative, the
Health Alliance on Alcohol (HAA). The HAA is aimed at bringing attention to the issue and
preventing underage consumption of alcohol through effective
parent/child communications.
An
important element of this effort has been the creation of a
series of educational booklets to help parents talk to their
teens about the issues surrounding underage drinking,
including the effects and dangers involved. Please visit the
HAA website for more information, or view and/or
download the first 5 of 9 books from their current series: |
